One of the best strategies for purpose-driven coaches, experts and entrepreneurs to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story, your own personal account of who you are and why you do what you do. When you present your story with authenticity and credibility, you captivate…

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If you’d met me two years ago and mentioned the words “signature talk”, I would’ve cocked my head to the side and said “what’s that?” That’s because in my corporate and agency days, my world was filled with proposals, pitches and presentations. We’d gather up the team in a conference room or on a conference…

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