Web content

7 Ways to Promote a Business Award

Does winning a business award matter for your business? Back in my agency days, I spent many long hours compiling and submitting client entries to award competitions. Honestly, at the time, I thought we were doing to stroke their ego. But awards do more than boost your pride (not that there’s anything wrong with that). Winning…

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Spice up your site with these 5 web copy essentials

Websites have become essential to the marketing mix of most businesses. When it comes to web content, however, you need to understand how to balance the fundamentals of writing for traditional marketing channels and the unique elements of writing for the web. Here are 5 essential elements to consider when writing your web copy: 1.…

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