Press release
Try this! Three high-tech twists for your press release
Thanks to the digital age, the traditional press release has gone high-tech. Combining content with visual and interactive elements will set your communications apart. Here are three twists on the traditional press release that can help you cut through the clutter and stand out among your competitors. Social Media News Release The social media news…
Read MoreSyndication on steroids: Create massive traffic with your press release
You’ve written a press release; Now what? Of course you will send it out on the wire, email it to your media contacts and post it in your online press room. If you stop there though, you’re missing out on a huge opportunity to draw existing and new customers to your website. You can add…
Read MoreYes, you can optimize your press release for search engines
Press releases aren’t just for the media anymore; they are for customers too. They have become an effective tool for search engine optimization, or SEO. Why? For one, press releases provide a way for you to update your content, which attracts search engines. Secondly, like your web pages, adding keywords into your press releases will…
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