Press release

Media Magnet Monday: Create a Killer Press Kit

Now that you’ve got your public relations plan together, it’s a good idea to create a press kit before you start pitching journalists, sending out media releases and planning media events. Your press kit tells your story in the way the media wants to receive the information. It’s not your marketing brochure. It’s a succinct…

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Media Magnet Monday: The Power of Publicity

Publicity can be a powerful tool for building your business. No matter how big or small your marketing plan, public relations should play a role in your strategy to create awareness of your business and build your credibility in order to attract clients/customers. The best part about public relations? You don’t have to spend a…

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No news? Try these press release topics

Joan Stewart, The Publicity Hound, has a list of 13 Press Release Topics When There’s Nothing Newsworthy. Here are 6 of my favorites: 1. Create Your Own Holiday Create your own day, week or month of the year, or your own holiday, at Chases Calendar of Events. The listing is free. You can then use…

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