Press release

7 Ways to Promote a Business Award

Does winning a business award matter for your business? Back in my agency days, I spent many long hours compiling and submitting client entries to award competitions. Honestly, at the time, I thought we were doing to stroke their ego. But awards do more than boost your pride (not that there’s anything wrong with that). Winning…

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Media Magnet Monday: Media release or media pitch?

You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…

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