Press release
7 Ways to Promote a Business Award
Does winning a business award matter for your business? Back in my agency days, I spent many long hours compiling and submitting client entries to award competitions. Honestly, at the time, I thought we were doing to stroke their ego. But awards do more than boost your pride (not that there’s anything wrong with that). Winning…
Read More5 Ways Small Business Owners Can Get High-Quality Publicity in One Hour, One Day or One Week
Create an event, tour or demonstration & invite the media I thumbed through my copy of SUCCESS Magazine the other day when I saw eighth-grader Lily DeBell’s sweet smiling face and her all-natural, handmade dancewear for young dancers. Wow. If a 13-year-old entrepreneur can make it into SUCCESS, why can’t I? Why can’t my clients?…
Read MoreMedia Magnet Monday: Media release or media pitch?
You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…
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