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Don’t Call Yourself an Expert

I’ve been speaking a lot about the topic of being an expert. I’ve also been interviewing some amazing business owners, whom I consider to be experts, for my new podcast (more info on that coming soon). With all the speaking and interviews, I’ve noticed that people either embrace or bristle at the words “expert” and…

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5 Overlooked Ways Great Entrepreneurs Get More Clients With Story

When your audience is bombarded with nearly 5,000 marketing messages, 250 ads and hundreds of email every day, it can feel nearly impossible to get them to pay attention to you, never mind open their wallets and buy from you. The secret to silencing all the noise and turning yourself into client catnip? Tell a great story.…

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