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Help! How do I write a holiday newsletter?

The holiday hustle is officially on. And “write the family holiday newsletter” is glaring at you from the top of your “to-do” list. Relatives near and far love to receive your family newsletter every year. But it takes a good amount of time and commitment to sit down and pull it all together doesn’t it?…

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60 free social media and publicity tips in 60 minutes

How would you like access to 60 free (or almost-free) tools to help you navigate the world of social media and publicity? If you have a tight budget and are looking for ways to save time, these tools will come in handy. Sure, you could spend hours tracking them down on the web yourself, but…

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How to Pitch a Blog

Getting your business, product, service or expert voice in a blog has just as much, and sometimes more, cache than getting featured in traditional news or trade media. So how do you earn that coveted virtual ink? Whether you’re responding to a query or contacting a blogger cold, these key points can make or break…

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ESPN app needs a good copy editor

Here’s a case for investing in a good copy editor. Spell check is not a fail safe when it comes to editing any piece of writing, and its auto-correct function could get you into a predicament with certain words. Take a look at this ESPN app that lists Boston Red Sex [sic] in the MLB…

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Smith & Wollensky Steakhouse stunt: Engaging customers with clever PR

I love pledges. Speaking from experience, they are a great way to generate publicity and have fun doing it. So when I read about Smith & Wollensky’s Pledge Alliance campaign, I just had to share. Throughout most of October, the Midtown Manhattan steakhouse will remove the name Smith from everything and replace it with the…

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Syndication on steroids: Create massive traffic with your press release

You’ve written a press release; Now what? Of course you will send it out on the wire, email it to your media contacts and post it in your online press room. If you stop there though, you’re missing out on a huge opportunity to draw existing and new customers to your website. You can add…

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Why I despise the word utilize and so should you

For the last several years,  the word utilize has met the wrath of my red pen whenever it appears in any copy that crosses my desk. It’s a word that makes me squirm, cringe and send sidelong glances at anyone nearby who has heard my treatise on why I despise the word utilize. So why…

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Spice up your site with these 5 web copy essentials

Websites have become essential to the marketing mix of most businesses. When it comes to web content, however, you need to understand how to balance the fundamentals of writing for traditional marketing channels and the unique elements of writing for the web. Here are 5 essential elements to consider when writing your web copy: 1.…

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Yes, you can optimize your press release for search engines

Press releases aren’t just for the media anymore; they are for customers too.  They have become an effective tool for search engine optimization, or SEO. Why? For one, press releases provide a way for you to update your content, which attracts search engines. Secondly, like your web pages, adding keywords into your press releases will…

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Join the crew to learn things like "HOW TO USE STORY + VIDEO TO LAUNCH AN ONLINE PROGRAM" & "9 REVENUE MODELS FOR SERVICE-BASED BUSINESS OWNERS".

I'll send you my FREE Find Your Money-Making Story E-Course & Checklist too. My treat to you!

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