Reconnect to the Emotion In Your Story

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If you saw my last post about how to tell a better story, you know that the first step is to go deeper emotionally (if not, check it out here).


Because people love to be moved by story. We all like to imagine ourselves in situations that challenge us and provide us an opportunity to rise to the occasion.

So if you want to tell a better story that will move people, you have to rediscover your emotion. When I started my business, I would gloss over the emotion in my story. I’d lean on similar career experiences because I simply “didn’t want to go there.”

I was doing what I love and what I was good at, but I wasn’t making much money.

And that didn’t turn around until I made friends with the deeper emotional themes in my story.

If you’re asking yourself “How do I rediscover my emotion?” these questions (taken directly from my Tell to Sell Story Creation Home Learning Program) will help you reconnect.

Have fun with it, and stay tuned for more ways you can tell a better story.

How to Tell a Better Story for Emerging Coaches & Consultants

connect to the emotion in your story

photo by Vinoth Chandar

If you’ve been in business a few years, you may be asking yourself . . .

How do I tell a better story?

The kind of story that leads you to the next level in your business and your life.

One thing I noticed as I worked intimately with several women entrepreneurs over the summer on their stories is that they already were telling a story, yet they weren’t happy with the results they were getting.

If you’ve noticed this too, take heed because that’s a sign that you may not be telling the best story.

You’ll know when you’re telling a better story when you:
  • Get an “in the bones” knowing and feeling about your story – you’ll actually feel the connection somewhere in your body
  • People hone in and comment on very specific things you said in your story – this means they didn’t just listen to the story, they connected to and got meaning from some part of it
  • You start generating leads and new business like never before – I didn’t share my story in sales conversations for the first seven months after I first came out with my story. Fascinating that my two best months that year were the month I came out with my story and the month I started telling it in every single sales conversation. I actually had a 100% close rate that month – and I don’t consider sales one of my strengths!
  • People start coming to you with opportunities because they heard about you from someone else – when people you don’t even know start asking you to speak to their audience or collaborate on a big project or do something that gets you one step closer to your dream, that’s your story at work.
So how do you go about telling that kind of story?

I’ve been in the business of helping others tell their stories for 20 years. When it comes to linking better results with a better story there’s a constant that I’ve noticed.

You know what it is?

It’s going deeper EMOTIONALLY.

You have to go deeper emotionally so you can connect with people on an emotional level.

I see this with my coaching and consulting clients today.

I saw it with the PR campaigns I ran for national brands and government agencies (and trust me, emotion and energy efficiency weren’t as hip or passionately adopted then as it is now).

I saw it in the newsroom when I wrote a feature about how local schools were dealing with a very heated conflict between pro-life and pro-choice campaigns targeting school kids in the ’90s.

Emotion. High stakes. Conflict. Resolution.

If these fundamental elements are NOT in your story, it’s time to upgrade.

Stay tuned because I’m going to break this down for you even more in upcoming blog posts. I’ll also share more about a new way I’m working with entrepreneurs like you to upgrade their stories.

In the meantime, what’s holding you back from diving into the emotional deep end? Let me know in the comments below.

When you don’t want to tell your story (& what to do about it)

I didn’t want to tell it.

There I was in front of 50 woman, standing on a dark stage because the lights had eerily gone out moments before. As I began to tell my story . . . alone, in the dark, completely exposed, I felt just like the child and young woman I was speaking about. Small. Scared. Wanting to be anywhere but there.

Then, poof, the lights flashed back on . . . and I froze.

Alone, lights blaring, completely exposed.

I forgot what I wanted to say next so I didn’t say a word for what seemed like two cycles at a stop light (think very dramatic pause).

Life is going to throw curve balls at you. You will feel resistance around telling your story. First, know that this is NORMAL! Then check out the video for some powerful insights to help you tell it anyway.

What pieces of your story sometimes feel like a burden to you or (worse) your audience? Let us know in the comments so we can breakthrough that resistance once and for all. 

How to Get Great Clients & Become a Signature Story Rockstar

photo by  Christian Senger

photo by Christian Senger

One of the best strategies for purpose-driven coaches, experts and entrepreneurs to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story, your own personal account of who you are and why you do what you do. When you present your story with authenticity and credibility, you captivate your audience and connect with them on a personal level so you can build trust and rapport quickly.

Here’s why . . .

People remember stories

Over time, you become well-known for your story. I can’t tell you how many times Fabienne Frederickson’s 3 AM sweats story comes up in conversation when I talk about stories with purpose-driven coaches and experts. And people refer to it exactly that way every single time. Fabienne’s 3 AM story. That’s not an accident. She’s become so good at sharing her story that people will remember and refer to it in just a few words like this. You don’t have to be Fabienne Frederickson to have the same thing happen for you.

People crave connection

The success of your business hinges on your ability to connect with the right people. We’re born to connect with each other. You connect with your family. You connect with your friends. That’s why it’s so important to connect with the people who you touch or who you want to touch with your business. There are lots of ways to engage, connect and build relationships but nothing works as quickly and effectively as a well-told signature story.

People want to know you’re credible AND human

One of the big mistakes I first made with my own signature story was focusing only on the vulnerability piece, which speaks to the hearts of your audience. I left out all the pieces that spoke to my credibility – covering gold medal coaches, Olympians and elite marathoners when I was a reporter . . . and getting a client on Oprah for Pete’s sake. For me, those credibility pieces actually made me feel more vulnerable than the vulnerability pieces. But I soon discovered that if I wanted to take my business to a new level, my marketing need to position me there.

Your credibility speaks to your audience’s mind. At first it felt like bragging to me, but soon I could see . . . these are the hooks that grab people’s attention and attract them to you. So what makes you credible? For you, it might means number of people served (my JV mentor Rich German has conducted more than 18,000 individual coaching sessions. Yes, 18,000!!!), certifications, people you’ve studied with, doing a TED Talk (like my Facebook friend and dynamo Michelle Vandepas), writing a book, coining a phrase, inventing something or some other juicy tidbit that positions you as a leader.

So credibility and vulnerability, head and heart . . . BOTH matter.

Here are two potent ways to easily share your signature story that have the potential to attract many prospects at once:


If you’re speaking, you must tell your story. If you’re not speaking, start . . . and take the opportunity to share your story. This could be speaking live or hosting a webinar or webshow. When you have the opportunity to take center stage, your story may be the very thing that transforms those listening to you from a captive audience to loyal paying customers. Sometimes even on the spot. One of my clients shared her story at a networking group. She was one of several speakers and even though there were speakers before and after her, people lined up after her talk to buy her product and sign up for complimentary sessions. And it was a short talk . . . she only had 10 minutes but she made sure her story was part of it. So whenever you have the opportunity to speak, make sure you share your story.

Your About Page

Another can’t-miss opportunity to engage and bond with people is on your website. Share your story on your about page. Your about page is one of the most visited pages on your website and people go to that page specifically to learn more about you. And If you want amp up your “know, like and trust factor” online even more . . . share your story as a video. People can see you. Hear you. Feel you. Your video story is almost as good as being live and it’s working for you even when you sleep!

Now you know why your story is so important, but perhaps you’re wondering

HOW am I going to find, create and monetize my own signature story so I can get great clients?

If you are a coach, consultant or entrepreneur on a mission who is fed up with chasing clients and you’re ready to BE KNOWN for the amazing work you do, I’d love to have you join us at my live Signature Story Rockstar Workshop. When you do, you’ll get the same proven system I use with my private clients for a fraction of what they invest. You’ll also get:

  • Intensive live coaching with me that includes exercises, writing and instant feedback in an intimate environment where you’ll have the space to see yourself in a powerful new light
  • Immediate strategies to monetize your signature story that will allow you to attract great clients the moment you walk out the door
  • Camaraderie and collaboration with entrepreneurs like you who are on a mission to change lives
  • Confidence and clarity about what makes you unique and special so you can stand out and achieve a distinct position in your field
  • Courage and inspiration to take on that project you’ve been dreaming about, step onto a bigger stage and to finally ask for what you’re truly worth

By the end of it all, you’ll have an irresistible signature story, the ability to get great clients and the confidence to step up your game. Spaces are limited

So check out the details for my upcoming Signature Story Rockstar Workshop.

If you’re ready to be a signature story rockstar and you need great clients like yesterday, don’t wait to sign up. I’m intentionally limiting space so you can have more access to me. There are only a few spots left.

Not telling your signature story? It’s normal to have some resistance around it, afterall, you’re getting personal in a very public way. What’s holding you back, and what’s one thing you can do today to get your powerful story to the people who need to hear it most? Leave us a comment below. Because knowing what’s causing that resistance is “half the battle” . . . so let’s break through it OK :).

How to get busy changing lives by sharing your signature story

A health coach recently said to me “I don’t know if my business is ever going to be what I imagined it would be.” She wants to generate more leads. She wants to enroll clients faster. And she’s tired of people mistaking her for her mentor.

Who can identify and relate to that? (My hand is raised)

It can be so frustrating when you know your mission and you have a big vision, but it feels so far from your reach.

The good news for this health coach (now my client) is that she has some pretty amazing personal stories. And once she starts sharing those stories, I know the challenges she’s been putting up with will subside because she will stand out and shine with a memorable, irresistible story that no one else can duplicate. She’ll emerge from a noisy market as a leader with a powerful message for her tribe.

Check out the interview below with my new friend Dr. Anita Marchesani, and learn how story can help you face these challenges head on so you can grow and help others grow too. I share some of my most powerful tips on how you can use your story to connect quickly and deeply with your audience, attract clients naturally, get your message out there and start changing lives.

If you too are fearful that your business won’t be what you’ve imagined it to be or your tired of being overshadowed by a crowded and noisy marketplace and you’re ready to do something about it, I make a very special offer at the end of this video for mission-driven action-takers like you. You don’t wait til the end of the video, click here to get the details now.



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