What is one simple oversight that keeps purpose-driven coaches, entrepreneurs, speakers and authors at any level begging for visibility and clients? They don’t use PUBLICITY. And when I say publicity I don’t mean getting attention for the sake of attention. I’m not talking about publicity stunts, I’m talking about working with publications, TV, radio and…

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You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…

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