Client Kudos: How One Interior Designer Uses Video Storytelling to Launch an Online Program (& You Can Too)

My client Peg Kusner created an incredible story video when she launched a new innovative interior design program last fall.  Play the video to see what I mean, then keep reading because I’m going to give you some tips on how you can do this too without going over the top with production (or your wallet)!

I often recommend to my clients that video is like adding the match to the fuel of your story. I love that Peg went out on a limb and pulled together this mini documentary style video for her new program Beyond Your Kitchen Table. I’ve known Peg for several years now and this video captures her philosophy, brilliance and essence beautifully.

If you’d love to have a powerful piece of marketing like this, here are some tips.

  • Share who you are, why you do what you do and what you believe — Video can be far more compelling than the prettiest, most perfect website (even though Peg’s is gorgeous, it’s this video you really can’t look away from!)
  • No need to go over the top with production — Peg’s video is professionally done however it doesn’t take much equipment or lots of clever techniques to create instant connection, rapport & trust. You could accomplish something similar with a high quality phone camera (like LG) & a quality microphone. Hair, wardrobe, makeup — CHECK. Take some action shots, talk to the camera and BOOM. Superstar.
  • Challenge preconceptions about your industry — One of my favorite things about this video is that it challenges philosophies & tired practices in interior design. It also challenges my own beliefs about design (I can’t do it myself, it should look like a glossy magazine, I need all new stuff to pull something together that feels right). How did your beliefs about design change after watching?
  • Show what makes you unique — I’ve talked to Peg on the phone for years. I’ve discovered what has made her unique & special from our many in-depth conversations. I’m so glad she made this video so people can see and feel her uniqueness instantly.
  • Just having an amazing product or service isn’t enough — You have to let people know how you can change their lives. Why not do it in a way that instantly establishes your value & allows people to connect with you on a deeper level?

So if you’ve got a story you can’t NOT tell . . . I challenge you to get it on video.

If you need help pulling together a video-worthy story for an upcoming launch or to add some WOW to your about page or to create dazzling speaker’s reel, book a complimentary consultation so we can discuss what’s possible for you!

How Successful Entrepreneurs Get Hired for Their Story

courtesy of JO Social Branding

courtesy of JO Social Branding

A wise person once said . . .

“If you’re a coach, consultant or entrepreneur you’re specifically being hired for your story. Your ability to attract the right opportunities and deepen your impact is all about getting your story straight.”

If you’re still working on getting your story straight, you’re going to want to check out this Social Eyes podcast with Jeannine O’Neil of JO Social Branding.

Jeannine had me on last week as her expert guest to talk about Unleashing the Power of Storytelling as a way to attract clients and grow your business.

Here’s what you’ll take away from the podcast:

  • Why your story is so important not just for attracting clients but for stepping into your role as an owner and leader
  • How to tell a difficult story that makes you (& your audience) feel good
  • Why hiding your story hurts you, your business & the very people you long to help — & what you can do to change it
  • The advantages of being internally aligned with what you express externally & how story helps you connect the two

And much more.

You can listen here or simply scan the “Key Points & Quotables” section to pick up some fast pointers.

While you’re there, will you do me a favor? Scroll down to the bottom of the page to where it says “Leave a Reply”. Introduce yourself in the comments & let me know what your biggest problem is around sharing your story. Thanks! 

 

How to Connect Heart to Heart With Your Audience

The whole point of coaches sharing your personal story is to connect emotionally with your audience. In order to know what story and what parts of the story to share with your audience, you need to get crystal clear about your message to them FIRST.

Here’s just one exercise from my Get It Done! Transformational Story Workshop that you can use to get clarity around your message and feel it deep within your core, because when you’re emotionally connected with your message, your audience is emotionally connected with you.

Give it a try & tell me in the comments below how it goes.

 

You’re Elevator Pitch Sounds Goofy (Here’s How to Sound Like the Real & Outstanding You)

Entrepreneurs have been asking me lately how to introduce themselves and their businesses. Essentially, how to deliver an elevator pitch without rambling or clamming up while sounding like the REAL you.

I break it down for you in today’s video and I challenge you to try it on for size.

There’s an optional element — The Call to Action — that I will sometimes use ONLY when it feels right. I don’t include it in the video but this BONUS section is simply inviting someone to take the next step with you. For example, “If you’d like to learn more, you can . . .” and add a free offer — “schedule a complimentary consultation” or “request my daily affirmations”.

What’s your “Free to Be Me” introduction? Share it in the comments below. 

When you don’t want to tell your story (& what to do about it)

I didn’t want to tell it.

There I was in front of 50 woman, standing on a dark stage because the lights had eerily gone out moments before. As I began to tell my story . . . alone, in the dark, completely exposed, I felt just like the child and young woman I was speaking about. Small. Scared. Wanting to be anywhere but there.

Then, poof, the lights flashed back on . . . and I froze.

Alone, lights blaring, completely exposed.

I forgot what I wanted to say next so I didn’t say a word for what seemed like two cycles at a stop light (think very dramatic pause).

Life is going to throw curve balls at you. You will feel resistance around telling your story. First, know that this is NORMAL! Then check out the video for some powerful insights to help you tell it anyway.

What pieces of your story sometimes feel like a burden to you or (worse) your audience? Let us know in the comments so we can breakthrough that resistance once and for all. 

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