A 6-figure coaching colleague of mine has a well-oiled marketing funnel and system. She’s speaking, hosting events, converting subscribers into clients, doing joint ventures and filling her programs. So I was a little surprised when she said “but I still feel like I’m not reaching enough people.” She’s serious about getting her message out in…

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You’ve got your PR plan and your press kit, now it’s time to start reaching out to the media. First build a list of media contacts who write about the topics relevant to you and your audience. Then, focus on building relationships with those media contacts. How? Members of the media want sources, experts and…

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