marketing Archives - Page 2 of 8

When you feel like hiding out, you might think “be visible anyway” solves the problem. Yet dig a bit deeper, and you’ll see that hiding out and forcing visibility are two sides of the same coin. It’s the same energy. “Avoiding negative emotion buys you short-term gain at the price of long-term pain.”…

You’ve probably already seen your fair share of “finish the year strong” and “start the new year right” messages when it comes to closing out this business cycle or planning for your next business cycle. Lots of talk about goals, strategy, tactics and timelines. Those are your mind-oriented resources. Valuable and necessary, yes, but a…

As an entrepreneur, you’ve heard many times that people prefer to do business with you when they know, like and trust you. This is a sound marketing principle, yet it may also be limiting your visibility without you even knowing it. There is a dark side of the know, like and trust (KLT) factor, and…