Joan Stewart, The Publicity Hound, has a list of 13 Press Release Topics When There’s Nothing Newsworthy. Here are 6 of my favorites: 1. Create Your Own Holiday Create your own day, week or month of the year, or your own holiday, at Chases Calendar of Events. The listing is free. You can then use…

Read More

Let’s say you’re launching a new program or service and you want to write a press release that will grab the attention of your customers and the media. Here’s what you DO NOT want to do: XYZ Company announced the today the release of its new program blah, blah, blah. Ho-hum press releases start this…

Read More