Sick of Being Underpaid for Your Consulting Services? (Part 2)

consultant on her laptopAs I mentioned in the previous post, getting paid $500 for $5000 worth of work stinks, especially when you’re a consultant or business owner with years of professional experience and top-notch expertise. In the end though, it’s really up to you to command what you’re worth.

So if you’re a consultant who who’s ready to move from a freelancer mindset to business owner mindset, and command the kind of fees that come with that, here are three more strategies to help you get it done (see four others in my first Get Paid More post.)

Tighten up your contracts

OK, so this is the not so fun, nitty gritty details that can make or break you. If you have children, you know this trick well. Before you walk into the candy store, you break it down for the kids. They walk, they use indoor voice, they stay close to you and they get to spend a pre-determined amount of money of an item of their choosing. Most of the time it works like a charm as long as you share those expectations. Keep them locked up tight in your mind and all hell breaks loose. Guess what? It’s the same thing with your clients. They need and want to know the terms of working with you because they don’t want any surprises. You don’t want them either. Surprises slow down the flow of money. So spell out the rules of engagement clearly and specifically in your contracts. Also, I’m not a lawyer. Hire a good one to help you with this.

Produce less, promote more

So several years ago everyone and their brother’s cousin was telling you that content is king. Have you been a content machine for the last year? Five years? STOP. Take a break. Because chances are you’re sitting on an unrealized goldmine of content. Instead of creating more, take what you have and promote the hell out of it. And I don’t mean just tweet it a kajillion ways from Sunday or send it to your list. Pick up the phone. Get out of your office and pass it around. If you’ve got a piece of content you’re proud of — go promote for the next year and see what happens.

Tell a better story

Saved the best for last — you story. Telling a better story starts on the inside. It starts with the story you’re telling yourself about who you are and about what is possible (or not) for you and your business. Practice making this story better and better everyday. You’ll see how shifting that story makes the story you tell to complete strangers better too. Forget about what everyone else in your field is saying and doing. Get in touch with what you value and believe, and speak up about it. Talk about your specific highs and lows. Do YOU and you’ll be infinitely more energized, passionate, persuasive and successful than you can imagine.

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Over the last two years, I’ve systematically focused on implementing each of these, and I’ve been working with my clients to do the same.

One client is an email marketing strategist who has quadrupled revenue, while maintaining manageable hours. Another owns a yoga business and is getting longer-term commitments. Another is talking with a high level executive at a $430 million business about a deal that could explode her business. Yet another owns a graphic design firm and feels more confident about commanding higher fees because she’s communicating her value and adjusting her pricing model.

jewelry shopping on Barbados beach during family vacation

Seaside shopping in Barbados with the kids

Personally, I’ve been able to make in six months this year what I made in 12 last year. I’ve taken three family vacations, without worrying (much) about income. I’m spending Mondays and Fridays this summer with my kids. I’m not bragging. I’m sharing because I know it can be done and I know it takes focus and persistence to create those kinds of results. And it’s never perfect. I still get clients who ask me to lower my rates. I still get people who want to “pick my brain” for free. I still have to chase down payments sometimes.

But it’s happening less and less, and it all comes back to consciously leading your business and your life.

You don’t have to implement all these strategies at once. Work on them one at time and I promise, you can stop short-changing your personal life. You can work with clients you know value your services because they happily pay you well and pay you fast. You can 2x, 3x, 10x your business over the next year. Demand it, plan it and work on it everyday.

What are you doing or not doing in your business right now that’s keeping you overworked and underpaid and how will you change it? Share in the comments.

Sick of Being Underpaid for Your Consulting Services? How to Fix It

consultant on her laptopPart 1 of a two-part series

Ever feel this way?

The estimate I give doesn’t reflect the work I do.

There’s nothing quite like getting paid $500 for $5000 worth of work to strip you of your confidence, make you resent the human race and drive you to do the unthinkable — looking for a JOB.

I’ve been there too, and so have some of my clients who have years of professional experience and top-notch expertise as business, marketing and creative consultants.

When you start a business, you just want clients. Most consultants and business owners are hungry for work and will take almost anything.

But then this thing happens.

You’re flooded with deliverables, projects, demanding clients. You’re working crazy hours and yet you’re still struggling to cover the nut.

What gives?

You, actually.

You give. And give. And give. Away. Too. Much.

Giving is good of course. Accept when you give so much that you’re screwing yourself over in return.

This drives me crazy when it happens to me.

It drives me crazier when I see it happen to business owners who have mad skills, deliver excellent work and get valuable results for their clients.

Newsflash: Most of those clients you’re delighting are not going to volunteer more money. They know they’re getting a killer deal. They’d pay more for your services, but most (none maybe) won’t tell you that.

It’s up to you. It’s up to you to command what your worth. It’s up to you to set client expectations and spell out the boundaries.

You are the boss. So lay it down LIKE A BOSS.

This has been one of the trickiest lessons I’ve had to learn over the last few years.
We’re not only service providers, we are business owners.

So make, set, bend (sometimes) and enforce the rules.

Also, implement some or all of these strategies to prune away the crazy hours and penny pinchers.

Rethink your pricing model

If you have to work a mikillion hours to cover your bills then it’s time to take a close look at the ways you get paid for your work. There are myriad ways to charge for your services . . . and you don’t have to pick just one. You’ll hear all kinds of advice on this, but it’s up to you to figure out how to handle it. I mostly have package pricing, which has worked well for me most of the time, and has seriously hurt me others. Because of that, I now know when hourly pricing makes sense (though I still tend to stay away from it). There’s nothing inherently wrong or bad with hourly, flat fee, value pricing, commission, barter, monthly or retainer pricing. What can be bad or go wrong is how you apply these, how often and at what rate. You can make a living off of continually bartering. At the same token, you don’t have to take barter off the table. I recently made a $7500 investment in my business and struck a barter deal. I’ll give you $2000 in marketing consulting. This worked for both us because we both feel it’s a fair exchange.Bartering as a main pricing strategy will put you out of business fast. It’s really more a “bend the rules” option.

Give yourself a raise

When was the last time you gave yourself a raise? Three months ago? A year ago? Never? When I work with creative consultants, I see the doubt and fear wash across their face when I tell them to raise their rates. And I wrestle with that doubt and fear too everytime I raise my rates. They ask me Will people pay for this? And the answer is yes, the right person will pay for it. I only work with professionals. My clients are sometimes newer in their business but many of them have 15 or more years of career under their belt. They absolutely deliver value. The right people pay for excellent work. The answer is to find better clients, not stoop to everyday low prices (you ARE NOT Walmart). Yes, it can be a little scary because raising your rate is a split second decision that does take some time to fully implement and get results from. Yes, you will lose some clients. You will also need a smaller number of clients to make the same amount of money or more. You will not make less money by raising your rates, as long as you also get clear about who will pay your rates.

Stand for your value

So, this takes guts but you’ve got to be willing to say no and walk away. Over the summer I had a client who asked me to provide a lower rate for work that I did. At first I was anxious and then I got mad. I’d already done a different project where I went above and beyond and felt like this client had gotten way more than what she paid. That’s when it hit me. I hadn’t taken a stand and I had been yielding to her on several other things. Little things, but things that were counter to how I typically do business. Whether she was consciously doing it or not, she was taking advantage of my flexibility . . . and I had to put a stop to it. This is part of being a business owner. Setting expectations. Educating clients. Reminding them of your value. Drawing a line in the sand. Do this firmly and respectfully . . but do it! This is the email I sent back to my client:

I can understand requesting suppliers to reduce rates, and while I never like to say no, my rate will stay the same.

What we can do is adjust blog post length. This was a lengthy post at ### words. If we keep the posts around ### words then the price would be $$$.

I enjoy working with you and the ____ family so just let me know how you would like to proceed.

Be clear, direct and willing to walk away. My client agreed to adjust what she was getting rather the price and we’re still working together today.

Get paid to do proposals

OMG, can I just tell you about this brilliant idea that I wish was mine?! I originally heard about this from Perry Marshall and instantly began recommending this to all my clients (and applying it to my business). In my years as a marketer and PR director proposals were the lifeline of new business. And yet, it always seemed ridiculous to spend 60 hours to pull something together for a 5-25% chance of getting the work. I always felt like there had to be a better way.

There is. The process is called discovery (you can name it whatever you want though). Instead of running off to write a proposal after a 30- or 60- minute conversation with a prospect, explain to them that you you need to get under the hood of their business to better understand the problem and provide a solution that’s actually going to work for them. How can you truly know what their problem is from one conversation? Without discovery, proposals are a waste of your time and their time, so charge them for your efforts to really figure out what’s going on. Chances are they’ll want you to implement the solution but even if they hire someone else, you still get paid. Way better than spending 60 (or any) hours on free work right?

Stay tuned for three more changes you can make to get paid what you’re worth. In the meantime, which of these strategies will you use to command the fees that reflect the value of your work? Why?


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