Does winning a business award matter for your business? Back in my agency days, I spent many long hours compiling and submitting client entries to award competitions. Honestly, at the time, I thought we were doing to stroke their ego. But awards do more than boost your pride (not that there’s anything wrong with that). Winning…

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One of the best strategies for purpose-driven coaches, experts and entrepreneurs to quickly establish credibility, get known, and differentiate yourself in the marketplace is to share your signature story, your own personal account of who you are and why you do what you do. When you present your story with authenticity and credibility, you captivate…

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