Client Kudos: How One Interior Designer Uses Video Storytelling to Launch an Online Program (& You Can Too)

My client Peg Kusner created an incredible story video when she launched a new innovative interior design program last fall.  Play the video to see what I mean, then keep reading because I’m going to give you some tips on how you can do this too without going over the top with production (or your wallet)!

I often recommend to my clients that video is like adding the match to the fuel of your story. I love that Peg went out on a limb and pulled together this mini documentary style video for her new program Beyond Your Kitchen Table. I’ve known Peg for several years now and this video captures her philosophy, brilliance and essence beautifully.

If you’d love to have a powerful piece of marketing like this, here are some tips.

  • Share who you are, why you do what you do and what you believe — Video can be far more compelling than the prettiest, most perfect website (even though Peg’s is gorgeous, it’s this video you really can’t look away from!)
  • No need to go over the top with production — Peg’s video is professionally done however it doesn’t take much equipment or lots of clever techniques to create instant connection, rapport & trust. You could accomplish something similar with a high quality phone camera (like LG) & a quality microphone. Hair, wardrobe, makeup — CHECK. Take some action shots, talk to the camera and BOOM. Superstar.
  • Challenge preconceptions about your industry — One of my favorite things about this video is that it challenges philosophies & tired practices in interior design. It also challenges my own beliefs about design (I can’t do it myself, it should look like a glossy magazine, I need all new stuff to pull something together that feels right). How did your beliefs about design change after watching?
  • Show what makes you unique — I’ve talked to Peg on the phone for years. I’ve discovered what has made her unique & special from our many in-depth conversations. I’m so glad she made this video so people can see and feel her uniqueness instantly.
  • Just having an amazing product or service isn’t enough — You have to let people know how you can change their lives. Why not do it in a way that instantly establishes your value & allows people to connect with you on a deeper level?

So if you’ve got a story you can’t NOT tell . . . I challenge you to get it on video.

If you need help pulling together a video-worthy story for an upcoming launch or to add some WOW to your about page or to create dazzling speaker’s reel, book a complimentary consultation so we can discuss what’s possible for you!

Enough With “Playing Small”

If you’re a coach you’ve most likely encouraged clients to play a bigger game, & you’ve likely received the same piece of advice.

I’m all for pushing your boundaries & comfort zones, but I’m fed up with “playing small” being treated like a red-headed step-child.

So does “playing small” has a place & a purpose in your life & business?

(I say yes! Watch the video to see why.)

WARNING: If you don’t want anyone else hearing my f-bombs, use headphones!

How Successful Entrepreneurs Get Hired for Their Story

courtesy of JO Social Branding

courtesy of JO Social Branding

A wise person once said . . .

“If you’re a coach, consultant or entrepreneur you’re specifically being hired for your story. Your ability to attract the right opportunities and deepen your impact is all about getting your story straight.”

If you’re still working on getting your story straight, you’re going to want to check out this Social Eyes podcast with Jeannine O’Neil of JO Social Branding.

Jeannine had me on last week as her expert guest to talk about Unleashing the Power of Storytelling as a way to attract clients and grow your business.

Here’s what you’ll take away from the podcast:

  • Why your story is so important not just for attracting clients but for stepping into your role as an owner and leader
  • How to tell a difficult story that makes you (& your audience) feel good
  • Why hiding your story hurts you, your business & the very people you long to help — & what you can do to change it
  • The advantages of being internally aligned with what you express externally & how story helps you connect the two

And much more.

You can listen here or simply scan the “Key Points & Quotables” section to pick up some fast pointers.

While you’re there, will you do me a favor? Scroll down to the bottom of the page to where it says “Leave a Reply”. Introduce yourself in the comments & let me know what your biggest problem is around sharing your story. Thanks! 

 

How to Connect Heart to Heart With Your Audience

The whole point of coaches sharing your personal story is to connect emotionally with your audience. In order to know what story and what parts of the story to share with your audience, you need to get crystal clear about your message to them FIRST.

Here’s just one exercise from my Get It Done! Transformational Story Workshop that you can use to get clarity around your message and feel it deep within your core, because when you’re emotionally connected with your message, your audience is emotionally connected with you.

Give it a try & tell me in the comments below how it goes.

 

How to Conquer 6 Crippling Fears That Keep You From Telling Your Story & Making More Money

Why aren’t you telling your story?

Fear #1 – Maybe it’s because you think it doesn’t matter (it does).

Fear #2 – Maybe it’s because you’re worried it will offend someone (it will sometimes & that’s OK).

Fear #3 – Maybe it’s because you’ve got a story that you know you MUST tell but the thought of telling it makes you feel like throwing up (you’ll come close, but you won’t).

Fear #4 – Maybe your story is the kind of story that you worry your audience can’t handle (they can).

It’s deep.

It’s heavy.

Fear #5 – And it reminds you of shit you don’t really want to remember, never mind share with a ton of people. You don’t want to tell THAT story because you don’t want to burden your audience.

Fear #6 – You don’t want people to (horror of all horrors) feel bad for you.

As a coach and speaker, you want to tell a story with power, hope and impact.

Good news?

You have a powerful story that shows your audience what could be possible for them and makes them feel good.

Bad news?

It may be the EXACT same flippin’ story you don’t want to tell.

Before I get into how you can share a tough personal story in a way that feels good for you and great for your audience, let’s look at what hiding your story may be doing to your business and your life.

Why Hiding Your Story Hurts

I don’t know what’s going on in your business, but I can tell you what happened in mine while I was keeping my heaviest story under wraps.

I’d burned through more than $28K+ in savings and racked up nearly $14K in debt.

Sure, I was getting clients. I was also spending embarrassing amounts of time and energy on far too many tire-kickers. I was making money, but certainly not enough to cover the money I was bleeding on all the products, trainings and coaching promising to fix my problem.

Sound familiar?

By the way, 80% of that stuff was worth the investment, but only half (or less) of it was effective for me because I wasn’t ready ON THE INSIDE to execute on it.

The BIG reason I wasn’t ready to execute on it was because I had NOT come to grips with telling my story.

As a life-long saver and the mother of two young children living in one of the most expensive places to live on the East coast, I can tell you that the money fear got REAL. Fast.

And thank God it did.

Because it forced me to stare that mother of a story right in the eye and deal with it.

I knew when I started my business that I would one day tell the story I never wanted to tell, even though I did everything in my power not to tell it for the first two years of my business.

And I paid for not telling it.

Oh did I pay.

Here’s the thing.

I didn’t just pay for it in my business.

If you know my story then you know the hurt goes much deeper than that.

(If you don’t, you can hear it in my webinar The Connect & Convert Strategy — How to Turn Your Audience Into Paying Clients with Your Powerful Personal Story.)

webinar-retargeting-ad

 

Look, I’m not saying that hiding your story will actually kill you or your business.

What I am saying is that Maya An
gelou wasn’t kidding.

“There is no greater agony than bearing an untold story inside you”

And if that untold story is the very reason why you do what you do, your business will continue to struggle until you find a way to tell it.

How to Feel Good About Sharing Something That FELT Bad

I’m not going to bullshit you.

Facing the ugly stuff in your life isn’t easy.

Sharing what you might consider the broken parts of your story with A LOT of people is downright terrifying.

At first.

But if you truly care about connecting with your community, your clients, your loved ones – then this is the straight up truth . . .

Your real story, the messy one with all its pain, shame and secrets IS your BEST story.

It’s the one that forges the deepest bond with your audience.

As long as:

  1. You’re not still living it
  2. You’ve made sense of it for yourself
  3. You’ve made sense of it for your audience

Let’s begin with #1.

If you’re still waist deep IN your story, hear this loud and clear. That is NOT the story you share with your audience and potential clients. Maybe it becomes a story someday (or maybe not), but until it’s resolved it’s not a story your audience wants or needs to hear.

[Note: DO share what you’re experiencing with someone who can help you get through it!]

That being said, you’re story doesn’t need to be over in order to tell it. In fact, if it’s your personal journey that fuels your purpose and your work, no doubt your story is still unfolding.

Let’s look at #2. Even though hiding my story for the first two years of my business caused lots of tears, fear and anxiety, the truth is I wasn’t ready to tell it. I thought I’d made sense of it years before but as a result of starting my business, a harsh truth emerged. I had more work to do.

If you haven’t worked out what you think, feel and believe because of what you’ve experienced, you have to figure that out first precisely so you won’t burden your audience with your story.

And finally, #3.

Once you clear any of the last hangers-on of emotional and energetic pain surrounding your story, you may still struggle with the more obvious challenge that all storytellers face:

Does this matter to my audience, and if so, why?

This is the most important piece of the puzzle friends.

If you can’t find the intersection between your audience and your story, then it’s just a story.

Yes, it could be emotional, powerful, shocking, inspirational, but if it lacks RELEVANCE, you leave your audience wondering what it all means for them.

Fortunately for coaches, it’s often your personal journey and growth that drives you to do the work you do.

That’s why telling your story – no matter how much it makes you want to puke – is so important for connecting deeply with the people who can benefit most from it.

And when you finally tell that damn story you don’t want to tell, you’ll see that your audience doesn’t feel bad for you at all.

Because your pain helps them heal.

Because sharing your darkest truths is surprisingly liberating.

Because your story sets people free in the most meaningful way.

And isn’t that the point?

The Connect & Convert Strategy

How to Captivate Your Audience & Turn Them Into Paying Clients with Your Powerful Personal Story

Want to learn how to turn that painful story into profits?

Watch this free webinar and learn:

  • What the world’s most successful coaches & consultants are doing right now to grow their empire & change thousands (sometimes millions) of people’s lives
  • The essential elements for creating a powerful & profitable story that your audience actually cares about
  • How to use your story to cut the amount of time it takes you to get a client in half
  • Right & wrong approaches to telling your story — And ONE HUGE pointer that will increase your sales!
  • An easy-t0-follow system that will help you connect with the right people from this point on so you can do your best work with clients you love & watch your profits soar! 

Click here to get instant access (no opt in required!)

What’s something painful you’ve been avoiding in your story? How is it holding you back? Share in the comments.

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