How to Tell a Better Story for Emerging Coaches & Consultants

connect to the emotion in your story

photo by Vinoth Chandar

If you’ve been in business a few years, you may be asking yourself . . .

How do I tell a better story?

The kind of story that leads you to the next level in your business and your life.

One thing I noticed as I worked intimately with several women entrepreneurs over the summer on their stories is that they already were telling a story, yet they weren’t happy with the results they were getting.

If you’ve noticed this too, take heed because that’s a sign that you may not be telling the best story.

You’ll know when you’re telling a better story when you:
  • Get an “in the bones” knowing and feeling about your story – you’ll actually feel the connection somewhere in your body
  • People hone in and comment on very specific things you said in your story – this means they didn’t just listen to the story, they connected to and got meaning from some part of it
  • You start generating leads and new business like never before – I didn’t share my story in sales conversations for the first seven months after I first came out with my story. Fascinating that my two best months that year were the month I came out with my story and the month I started telling it in every single sales conversation. I actually had a 100% close rate that month – and I don’t consider sales one of my strengths!
  • People start coming to you with opportunities because they heard about you from someone else – when people you don’t even know start asking you to speak to their audience or collaborate on a big project or do something that gets you one step closer to your dream, that’s your story at work.
So how do you go about telling that kind of story?

I’ve been in the business of helping others tell their stories for 20 years. When it comes to linking better results with a better story there’s a constant that I’ve noticed.

You know what it is?

It’s going deeper EMOTIONALLY.

You have to go deeper emotionally so you can connect with people on an emotional level.

I see this with my coaching and consulting clients today.

I saw it with the PR campaigns I ran for national brands and government agencies (and trust me, emotion and energy efficiency weren’t as hip or passionately adopted then as it is now).

I saw it in the newsroom when I wrote a feature about how local schools were dealing with a very heated conflict between pro-life and pro-choice campaigns targeting school kids in the ’90s.

Emotion. High stakes. Conflict. Resolution.

If these fundamental elements are NOT in your story, it’s time to upgrade.

Stay tuned because I’m going to break this down for you even more in upcoming blog posts. I’ll also share more about a new way I’m working with entrepreneurs like you to upgrade their stories.

In the meantime, what’s holding you back from diving into the emotional deep end? Let me know in the comments below.
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