In last week’s post, I covered four key components of a successful media event. This week we outline four more tips to pull off a successful media event. 1. Use a task list & timeline to stay on track Even the simplest of media events has many moving parts so making a list of action…

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Media events can be an effective way to get publicity for your business, school, organization or cause. Before I go any further, media events are NOT press conferences. What’s the difference? A press conference is used to announce and/or update breaking news as it unfolds. Press conferences (a.k.a, “pressers”) are a way to communicate with…

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