When you don’t want to tell your story (& what to do about it)

I didn’t want to tell it.

There I was in front of 50 woman, standing on a dark stage because the lights had eerily gone out moments before. As I began to tell my story . . . alone, in the dark, completely exposed, I felt just like the child and young woman I was speaking about. Small. Scared. Wanting to be anywhere but there.

Then, poof, the lights flashed back on . . . and I froze.

Alone, lights blaring, completely exposed.

I forgot what I wanted to say next so I didn’t say a word for what seemed like two cycles at a stop light (think very dramatic pause).

Life is going to throw curve balls at you. You will feel resistance around telling your story. First, know that this is NORMAL! Then check out the video for some powerful insights to help you tell it anyway.

What pieces of your story sometimes feel like a burden to you or (worse) your audience? Let us know in the comments so we can breakthrough that resistance once and for all. 

How to 2x (or more) your list & skyrocket your visibility

A 6-figure coaching colleague of mine has a well-oiled marketing funnel and system. She’s speaking, hosting events, converting subscribers into clients, doing joint ventures and filling her programs.

So I was a little surprised when she said “but I still feel like I’m not reaching enough people.”

She’s serious about getting her message out in a bigger way and making a big impact. She’s doing a lot of things right. So what gives?

Since she had a solid system in place, I floated an idea by her.

What about generating some free publicity?

She hadn’t even considered it, and even though she already had some advanced marketing strategies in place, PR wasn’t even on the radar because she didn’t have a book, hadn’t been in the press and wasn’t heading a big company.

Ah hah! Here was my opportunity to set the record straight.

Expanding your visibility with publicity is one of the most powerful ways to exponentially grow your list, serve more clients and make the difference you were born to make. When done well, publicity is the thing that tips the scales in your favor and makes clients, partners and more media chase you.

The best part?

Tweet: You do not need to be an enterprise, star or best-selling author to get free publicity. http://ctt.ec/F8IPw+ Yes, it’s true that you’ll probably have an easier time if you fit into one or more of those categories but the truth is that the media is looking for anyone who can share great information and stories with their audience.

That’s not all that different from the content that supports your marketing this very instant, is it?

So what do you need to crack the publicity code?

The right mindset: The thought of being in the public eye can bring up fears. Worries about saying the wrong thing, not properly representing yourself in the media are common or simply not feeling ready can become roadblocks. Generating publicity and being in the media is a learned skill. Mistakes aren’t failures unless you don’t learn from them. I often find that the fear of success is really what stops entrepreneurs in their tracks. Will you be able to handle an influx of business? Will your website crash? Are you really worthy of the media’s attention (yes!)? Think as if you’ve already received massive exposure and create a plan for success before you actually do. Think about where you want the media to take you and create a dream team to support your operation before you get there. Whether it’s fear of failure or fear of success, being prepared will help you create the right mindset and put what you need in place to be a sought-after guest.

You: You may want to hire a publicist or PR firm to land interviews on your behalf. There’s nothing wrong with that approach and in fact, once you’ve mastered being a great media guest hiring someone to handle these details so you can waltz in, strut your stuff and waltz leverages you. When you understand how the media thinks, what kinds of stories interest them and how to create instant rapport with reporters, editors and producers, you’ll know what to look for when it comes time to hire help.

I’ll be sharing more details about how you double, even triple your list, and skyrocket your business with publicity in my upcoming teleseminar.

Join me Thursday September 25 and you’ll discover:

  • My experience with The Oprah Show and how it lead to the revelation that entrepreneurs, not just enterprises, can achieve the same level of publicity success
  • The exact strategy that gets you massive visibility, without a hefty marketing budget
  • What it really takes to attract national media attention (it’s not what you think)
  • The one mistake that will blow your chances with the media (& how to avoid it)
  • How to meaningfully impact thousands, tens of thousands, even millions of people through this process

 

Go here now to register and I’ll see you on the call!

Conceive, Create & Communicate Your Own Kick-Ass Story

StoryCreationClinic_FinalLogoThis is an amazing and powerful time to be an entrepreneur. There’s more than 21 million self-employed and independent business owners in the U.S. right now and that number is up about 30% from just four years ago. What’s 21 million people? Well picture it this way. If all of us were a country, it would be Australia.

Being an entrepreneur is serious business. It takes hard work. It takes courage. It takes commitment. That stuff hasn’t changed and probably never will. But what this explosion of entrepreneurs says to me is that today’s tools and technology have made business ownership far more accessible to all of us.

I mean, we can communicate with anyone in the world at any time. Our ability to connect with people is greater now than ever before.

Cool right?

But on the flip side of all this amazing technology, is a far more expansive and crowded marketplace with lots of noise and distractions.

There are 3 billion people online right now and that number is expected to double in the next two years. To make matters more challenging, our websites, our services, our products – they look the same, plus or minus 10%, as our competitors.

Uh oh.

Here’s the good news. You are sitting on gold right now because you already have your own personal secret weapon – the one thing that:

  • slices through the noise like a samurai sword
  • makes you stand out because no one can replicate it
  • and engages, persuades and moves people into action like nothing else in your business

Whether you’re leading, speaking, selling or teaching. I’m talking today about your story, of course.

Your story is your best business asset. It’s the thing that makes people give a damn about you and what you do. While you may already know why story is important for your business, I understand that putting it to work for you is another thing altogether.

That’s why I’ve put together a way I can support you and help you create your story so you can start communicating it with your universe before the end of the year. I just opened the doors to my Tell to Sell Story Creation Clinic, a brand new, virtual workshop I’ve created to help coaches, consultants and service-based entrepreneurs like you tap into the power of your own story.

YOU CAN DO THIS, YOU CAN SUCCEED, YOU CAN FIND THOSE PEOPLE WHO WILL ADORE YOU . . . and when you enroll in my Tell to Sell Story Creation Clinic, I’ll show you how. Here are some of the program highlights:

  • Four 60-minute live training and Q&A calls, plus the audio replays from each call so you can reference the trainings anytime, anywhere
  • Worksheets and check lists that you can download and reference throughout the course and any other time you want to craft and share a story.
  • Automatic access to the Tell to Sell Story Creation Contest where you’ll practice sharing your story in a safe, supportive community, as well as have the opportunity to win instant exposure to hundreds of people and a complimentary pass to my new collaboration with Clear Voice Branding called Stage-Ready Brand Bootcamp so you can take the next step and create an irresistible brand.
  • Plus some really great BONUS gifts from my friends.

Get all the details here.

If you act fast, you can snag some other juicy bonuses too. For the first 10 people who invest in this program, you’ll get a complimentary 30-minute consultation with me and get my undivided attention on your story and your marketing. If you’re one of the first five to enroll, you’ll get the consultation PLUS I’ll take your completed story and distill it into a concise yet powerful 60-second sound bite so you’ll be ready to tell your story whether you have one minute or one hour to make a lasting impression. And if you enroll before October 29 you’ll get special pricing (full-pay option only). Just be sure to type in EBD100 to the coupon code field when you check out

You have the choice right here, right now to tap into power of your personal story. Or, you can keep that kick-ass story all to yourself. It’s entirely up to you.

If you’re ready to grow professionally and even personally through the power of story, then I’d love for you to join us. Grab your spot today!

Claim your Complimentary ConsultationMakeover My Marketing Now!